Online selling or eCommerce
continues to grow and is currently expanding at 7 times the rate of offline retail growth. But running a successful online store has its challenges.
Adopting an effective eCommerce strategy will help you avoid the potential pitfalls, enable you to expand your marketing reach and grow your customer base.
Here are five key points of focus needed to achieve eCommerce excellence.
- Putting the Right Platform in Place
Selecting the right eCommerce technology will set the foundation for your success. Your selling platform will need to not only look great, but be scalable, customizable and importantly, be mobile friendly.
- Know Your Audience
Understanding your target audience will help you prepare your website design for maximum impact, and will also guide your online marketing activities so your shop is accessible from all the right places.
- Optimize for Conversion
Your eCommerce platform should provide essential, easy to use marketing automation tools that allow you to personalize your messages and turn prospects into paying customers. Loyalty programs, cross sales offers and discount coupons are all examples of how you can increase your sales
- Offer an Outstanding Customer Experience
To build a loyal customer base, you need to provide excellent customer support – that offers an outstanding buyer experience beyond the sale. Your online reputation will depend on it. Having live chat support available lets you customers know you are there if they need you.
- Listen, Learn and Improve
If your eCommerce website is not always improving, you will get left behind. Run pilots, split test and regularly examine your website analytics to identify and then fix critical problems, such as addressing shopping cart abandonment.
In conclusion, the eCommerce digital landscape is quite complex and constantly evolving – just as you would hire professionals to prepare your accounts or offer legal advice, your eCommerce website will benefit from the expertise of a Digital Marketing specialist.
If you would like to talk to a WSI Digital Marketing Consultant, get in touch today.