Today we’re talking a bit about reputation management and how important it is. Large companies spend big when it comes to reputation management strategies. Think about some of the most well-known brands and you can guarantee that a lot of thought goes into how established and would-be customers view these brands and the wider company reputation.
The power of reputation management is in your hands. So, what is it exactly? Reputation management is about controlling how your business and your products and/or services are perceived, and then maintaining a positive reputation for your company as a whole and for your brand. It is about protecting and maintaining reputation.
So how do you build and maintain your online reputation as a business?
Focus and be aware. Listen to your customers, use the Internet to keep ahead of industry developments, competition, and news which could help steer how you act online.
Monitor. Search for your business online regularly and monitor how you fare in search results and what any feedback is.
Be authentic and honest. Nobody wants to read corporate ‘blah blah’, so make sure that the tone you use on social media platforms is human and fits your target market.
Create unique, quality content. Write content your customers want to read, not just self-promotional copy, which is a turn-off.
WSI Elevated Digital is an independent WSI digital marketing agency. Led by Geff Gilligan, our worldwide team of specialists partner with business leaders to develop and deliver comprehensive digital marketing strategies.